One of the ambitions of Waag Society is to bring relevant technologies and concepts that have been developed to the market. This valorisation from prototype to product takes place in associated ventures (Ltd) or the production, sales and distribution are delegated to third parties.
Some examples of products and concepts that were successfully introduced to the market are Pilotus (communication software), the Storytable (multimedia tables for elderly care centres), Monstermedia (media literacy learning environment), 7scenes (software platform for location based games and tours), and Culture Grid internet services. All these products originate from projects of Waag Society.
In 2013, Fairphone was added to the projects that were transformed into a product. Fairphone is a social enterprise that brings a fair produced mobile phone on the market. There are over 100,000 proud owners of two models Fairphone.