Kitty Leering is a Marketing and Communication specialist. She started her career in 2001 at Media Plaza, where she was responsible for organizing the first National ICT Event, an exhibition on new technologies in the Netherlands. In 2002, she joined IDC, a major stakeholder in research, consulting and events in IT markets, as conference director.
This experience cemented her interest in innovation and she decided to start up as a freelancer en 2006, creating DutchBlend, a company specializing in technology event management. In particular, she has contributed to creating the Spin Awards, ICT Delta, Dutch Bloggies and TEDxWomen. In 2009, Kitty Leering became programme manager for the annual PICNIC Festival in Amsterdam, a festival for all things related to technology, science, creativity and business. From 2015, she also worked on PICNIC Mexico and Brazil.
