Artificial Intelligence (AI) is increasingly present in the Cultural and Creative Industries (CCI), influencing artistic research, creative production, and cultural activities. At Waag Futurelab, we are investigating how AI is being integrated into these fields and what this means for practitioners, institutions, and the broader public.
Take the survey
We invite professionals working in the cultural and creative sectors to share their experiences, concerns, and reflections in a short survey. The aim is to gather a range of perspectives on how AI is currently used, understood, and experienced within the sector.
The survey and workshop are open to individuals across the sector, and we welcome you to share this invitation with colleagues who may be interested in contributing.
Workshop
In addition to the survey, we organised an online workshop on 11 September 2025 to further explore how AI is shaping the field. Participants discussed the values, tensions, and practical realities involved in using or engaging with AI in creative and cultural contexts. Outcomes will contribute to ongoing research and be shared with EU-level stakeholders working on the development of AI tools relevant to the sector.
This research is part of the HAMLET project funded by the European Union, and in close collaboration with multiple research partners.
