Co-creation is a management initiative, or form of economic strategy, that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome. Co-creation brings the unique blend of ideas from direct customers or viewers (who are not the direct users of the product) which in turn gives a plethora of new ideas to the organization.


Max shares insights after the first DO IT workshop series in which we worked co-creatively with childeren in makerspaces across Europe.


Over the past year and a half, project partners in the Cities-4-People project have taken a co-creative approach to tackling local mobility issues.


Meia Wippoo of Waag traveled to Uganda last summer to meet with the BigPicnic partner in the country. How are they implementing co-creation?


At the BigPicnic Festival in Madrid the final results were presented from the project, in the form of a series of recommendations.


What is co-creation? How can the Co-creation Navigator facilitate this? Just two of the questions discussed during a first workshop at Waag.


In Buitenveldert (Amsterdam) neighbours went out on the street and walked around their neighbourhood with the assistance of an app.


For quite a while, we have been sharing our vision on co-creation, human-centred-design, design thinking – in our case 'users as designers'.


What is involved when developing an app for improving the neighborhood together with residents? A first prototype emerged from co-creation sessions with Buitenveldert residents.


An active group of citizens makes great progress with sustainable mobility and connectedness in the area. Intern Hub Coumans about the pilot of the EU project MUV.


Together with residents of Buitenveldert, we look for practical solutions to create a greener and healthier neighbourhood. On January 22nd we held the first meeting.


A cross-over cooperation is a way of approaching social issues that require knowledge drawn from different felds. The new publication ‘Care for Design in Care’ describes the experiences of a diverse team with the cross-over project called FIT. The social issue to be tackled in this project concerns people living with dementia and how they can find suitable products and services that correspond to their needs for living independently at home.


The botanical gardens involved in the BigPicnic project started their co-creation journey this week. During the three day training 'Start a movement’ employees of the gardens were introduced to co-creation methods and tools and began forming a learning community. In BigPicnic eighteen European partners, including 15 botanical gardens from Europe and Uganda, come together to bring “food security” to the attention of their local citizens.


Want to get in touch with that free maker mindset? The 'Bootcamp Curves' approach might help us to explore, fail, learn and give things another go.


Food is one of humanity's primary needs—something that connects everyone. Because our food touches on almost all the social and environmental issues of our time, it's one of the most complex subjects you can broach. Food security, meaning sufficient amounts of nutritious food for a growing world population, is one of the greatest challenges our generations will face.


Waag has developed a co-creation brainstorm toolkit for cultural heritage professionals to assist them in defining their co-creation process. It has its place very early on in a co-creation project. Practically the toolkit guides you and your team through a structured brainstorm process.


We had the opportunity to play the new game WeQu, which recently launched a Kickstarter campaign. WeQu is a game that allows players to get to know each other better using a set of cards that supports face-to-face conversations.


The Identity Matters conference was a success with more than hundred visitors, nineteen speakers and eight urban visits throughout Amsterdam. In case you weren’t there, here are some insights into the keynotes and conversations.


The process of co-creation is a bit of a black box.


On Monday, October 5th, almost 60 heritage professionals gathered in the Waag’s Anatomical Theatre. Together, we discussed how co-creation can be applied in the heritage sector to create new stories or new connections with audiences.


The RICHES project is all about the constant change in our society in relation to culture. We just started an interview series in which they ask several museums and team members of the RICHES project about their vision on co-creation within the heritage sector. Concept developer Douwe-Sjoerd shares his vision in this Q&A.


A glimpse inside the RICHES project: design thinking methods and co-creation sessions from an anthropological point of view. In a larger European research context we are examining how, in an increasingly digital environment, formal cultural heritage institutions can improve their relevance for an ever more diverse population.


How can a museum or cultural organisation deal with a rapidly changing global society in which each culture has its own wishes, expectations, and needs? Waag’s Urban Reality Lab researches this question within the scope of the RICHES project. In collaboration with local young people and the employees of the Museum of World Cultures, we are mapping current challenges for museums and researching possible solutions to such issues during several co-creation sessions.


A team of Waag travelled to Cairo, Egypt, to organize workshops in a series called 'Make the Future', commissioned by the United Nations Development Programme (UNDP).


Thursday March 28th, The Dutch Council of Botanical Gardens and Waag organized a public session in the Hortus of Amsterdam, one of the oldest botanical gardens of the world. The focus of this event was to discover, collect and develop innovative concepts and tools for the public program of the botanical gardens in Holland.


After a short stop during the Winter months, this Spring we will continue our ‘Plants for the Future’ project with the Dutch Botanical gardens (NVBT). In this project we are connecting the botanical collections and search for innovative ways to share these (and possibly enrich them) with the public.


The first laboratory in our project 'Plants for the future' with the Botanical gardens (NVBT) has ended. With 18 participants, from nine gardens, we have been busy during six weeks to think up new ways to share plant information with the public.


For the penultimate meeting of the first experimental series, the participants proceeded to the east of the country, to Hortus Arcadia in Nijmegen. This youngest member of the NVBT offers a botanical garden, furnished to the insights of Jac.P. Thijsse.


We have had four laboratory days now in our project with the botanical gardens. On 12 September 2013 all participants again gathered at the Hortus Botanicus in Leiden. In our last session we had examined three prototypes on their relevance for the gardens and their visitors, their ease of use and the possibilities for participation.


On Thursday 5 September 2013 a third meeting took place in our project Plants for the Future with the botanical gardens in the Netherlands. This time we rooted ourselves at the Hortus Botanicus Leiden, just a day after queen Maxima opened a new tropical greenhouse.



Plant stories

On Thursday 29 August, a second laboratory day took place in our project 'Plants for the future' with the botanical gardens of The Netherlands. Again, employees of several gardens gathered at the Von Gimborn Arboretum in Doorn.


Finally, we have officially started the first ‘laboratory garden’ with the botanical gardens in The Netherlands. In this project we are organizing co-creation labs to find new inventive ways to connect the available knowledge about plants and biodiversity to the needs of modern-age visitors. Target of the labs is to create an actively involved audience.


In July 2013 the two-year project 'Health-Lab' in Amsterdam ended. Health-Lab was an open experiment environment in Amsterdam (a Living Lab for Care and ICT), where applications were developed and tested with users.


Designer Mickael Boulay visited the symposium 'Design Through Exploration' for new inspiration on user-centered design'.


On 24 april 2013 we started a nice project with the The Dutch Botanical Gardens Association (NVBT). We will connect the data of their botanical collections and think of ways to share the contents with the public in innovative ways.


Jorn Dost talked to Neil Maiden about creativity as an export product, creativity in powerful short sessions and creativity within the project Collage.