locative media

Locative media or location-based media (LBM) are media of communication functionally bound to a location. The physical implementation of locative media, however, is not bound to the same location to which the content refers.


It was in 2005, that we could play a virtual game in the real world for the first time, by using a mobile phone.




7scenes is a mobile storytelling platform that provides organisations with all the tools you need to develop location-based tours and games.




NLroute is an ambitious concept to discover the Dutch landscape in a new way.


A new year has started, a fitting moment for predictions. Which themes will change the image of 2015?


The latest research adventure of the Foundation Tijdgeest, DePoepfabriek.nl, has won the Water innovation prize 2014. The project has been developed for Hoogheemraadschap Hollands Noorderkwartier and Waag earlier built the web application for the project.


On 20 June 2014, the opening of the Amsterdam Institute for Advanced Metropolitan Solutions (AMS) took place. This institute has been established by the City of Amsterdam, TU Delft, Wageningen University and MIT (Boston) and aims to research for innovative solutions for cities in the field of mobility, pollution and loneliness among citizens and to educate students on these topics.


Human, the app that set out with a goal of getting people moving for 30 minutes or more every day, has launched a visualization tool which allows you to see what activities people around the world are doing the most often. The visualizations have a striking resemblance with the outcome of our project Amsterdam Realtime from 2002/2003.


Heritage and Location aimed to enable heritage institutions to share their information and develop new services based on their data, to reach a new audience.


The website annodrenthe.nu of the Drents Archive and 7scenes has been chosen by a professional jury to be the best history website of 2012! As such, AnnoDrenthe has received the prestigious History Online Award.


At any time, day or night, you can enjoy the mobile tour PinkPerspectives Amsterdam. A smartphone walking tour that guides you through streets, venues and histories of gay life in Amsterdam.



MonsterMedia 2

The media game MonsterMedia 2 was a make-over of the first successful MonsterMedia online game.


Explore the city’s gay & lesbian history with your smartphone. For this reason why many others and I gathered at the Amsterdam Museum: the launch of the PinkPerspectives tour. With my cell phone in my hand I was ready for some pink history.


With the aid of location software (GPS) this educational programme brings math closer to the everyday reality of pupils.


At the end of March 2012, the beta version of AnnoDrenthe.nu was launched. This is a website and mobile app to time travel the province of Drenthe.


All pupils of secondary schools in The Netherlands could explore the possibilities by participating in the national Mobile Game Quest, held in the first quarter of 2009.


Fort Amsterdam was a location based urban game, developed by Waag played at the 2008 edition of the Come Out & Play festival in New York.


Mobile Learning Game Kit was a tool kit for teachers, educational organisations and indeed anyone looking for a playful way to learn.



The Island

The Island was a game-based adventure in which pupils participated in a trading game, online and on the streets, simultaneously in New York and Amsterdam.


Best Scene in Town is a contest for city dwellers and creative Amsterdam citizens to design the digital city.


The idea behind MuseumApp is to offer visitors of the museum a new experience that enables them to enjoy the collection both inside the museum and on location in the city.



AMS 3.0 Tours

Discover Amsterdam with your mobile phone as your guide.


This project aimed to make available all the unexpected and unknown cultural and historical information on location, by using geographical data.




In early 2008, the schools Pieter Nieuwland (Amsterdam), Via Nova (Utrecht), Vathorst (Amersfoort) will be piloting MobileMath, a first step into using mobile gaming for maths education in secondary education, developed by the Freudenthal Institute, Utrecht, and the Waag, Amsterdam.


De Zingende Stad (The Singing Town) was a vocal, interactive multimedia art project. Waag made a website, provided network services and educational support.



City Ragas

For the Amsterdam-India Festival: Blended Cultures, Waag and Sarai have developed a mobile game and visual exchange called City Ragas.




Re-architect was a game on urban design, play and transformation. The game took players on a photographic treasure hunt. Re-architect was played during the Business of Design Week in Hong Kong, December 2008.


Global Gincana explored the impact that multi-ethnic societies of Brazil and The Netherlands have on cultural themes such as music & dance, language, fashion, habits & rituals and design & art.


At the 2009 Adelaide Fringe festival, the Urban Game The Mystery of the Colonel's Ghost transformed the Adelaide streets into a treasure hunt playground.


On 8 September 2011, MuseumApp NL was launched at the Amsterdam Museum during the opening of the new permanent collection.



Games Atelier

Games Atelier was a joint project of four partners in Amsterdam to create a game environment for pupils and teachers.


Frequency 1550 was a mobile city game that used GPS and UMTS technology, to let pupils of the secondary schools actively learn about history instead of passively absorb knowledge.