Hacking the brain 2014

Can we replay our dreams in the future? Will you be selling your brain capacity or outsource certain activities? Connect brains to become one super brain, extremely intuitive? Will our thoughts be marketing material in an age where an EEG machine displays what movie someone is watching?

Hack the Brain was the first gathering in Europe where experts joined to explore the opportunities of DIY brainhacking. Researchers, hackers, designers and artists came together during the weekend of 23-25 May 2014 to bring neuroscience to the next level, with the help of DIY Brainhacking. We organised a bootcamp, a debate and pitches of the best hacks. Hack the Brain is a yearly event.

Hacks & Debate
New technological possibilities and the wide availability of soft- & hardware makes neuroscience - and our knowledge about the brain - more and more accessible. Waag, Total Active Media, Donders Institute and TNO see great opportunities and joined forces to hack the brain.

In the tradition of Rembrandt’s Anatomical Lesson, de Waag in Amsterdam turned into the nerve centre of DIY Brainhackers. Including a public debate with thought leaders, artists, neuromarketers, scientists and anyone interested. The debate on Friday featured writer Arnon Grunberg, scientist Pim Haselager, philosopher Désanne van Brederode, neuromarketing strategist Victor Lamme & more.