During the first Hack the Brain event in 2014 experts gathered to explore the opportunities of DIY brainhacking. Researchers, hackers, designers and artists came together to bring neuroscience to the next level. In the days of Rembrandt we explored the body, now we explored the mind.

Can we replay our dreams in the future? Will you be selling your brain capacity or outsource certain activities? Connect brains to become one super brain, extremely intuitive? Will our thoughts be marketing material in an age where an EEC machine displays what movie someone is watching?

New technological possibilities and the wide availability of soft- & hardware makes neuroscience - and our knowledge about the brain - more and more accessible. In the tradition of Rembrandt’s Anatomical Lesson, de Waag in Amsterdam turned into the nerve centre of DIY Brainhackers. Including a public debate with thought leaders, artists, neuromarketers, scientists and anyone interested.

Founding partners were Waag & Total Active Media. Partners are Donders Institute (Radboud University Nijmegen) and TNO.

Hack the Brain 2014 was made possible by BrainGain, ClickNL, City of Amsterdam, Interaxon, Jonas Vorwerk, Neurensics, Fund Creative Industry, TMSI, VicarVision and Wirelab.

Project duration

1 May 2014 - 1 Jul 2014




  • Total Active Media
  • Donders Institute
  • TNO