Successful marketing for apps: tips about practice, PR and media .
What makes an app successful: the concept, marketing strategy, genre, company or team behind the app? During this Waag Open Space, we will find out how to market an app successfully.
Program
20.00 Nothing comes for free
Willemijn Vader, co-owner and creative director of Whizpr explains how to generate free publicity for your app. She also tells us what you need to know about paid marketing options.
20.30 Softonic: all eyes on you app
Content director Geert van ’t Riet and editor Arthur van Vliet (both Softonic) explain how app- recensenten work and what an app should be like in order for Softonic to give attention to it on their website.
21.00 VirtuaGym: concept & organization
The successful startup VirtuaGym presents their app and explains the corresponding marketing strategy. For VirtuaGym, concept and organization are inextricably linked.
21.30 Panel Discussion
Where?
Waag
Nieuwmarkt 4
1012 CR Amsterdam
When?
Wednesday, April 17
Doors open 19.30
Program 20:00 to 22.00
Bar open until 23:00
Waag Open Space is made possible by a subsidy from the Creative Industries Fund NL and the Amsterdams Fonds voor de Kunst (AFK).
