'De Populair' was an unique product: an interactive tree, which brought connection, surprise and energy to every location in which it was placed. Bystanders could leave audio messages using the built-in microphone, or listen to audio content. It could even receive – and speak – Tweets.

Hotspot and meeting point

With its generous seating provision, De Populair was an ideal meeting point for an appointment with colleagues, friends or relations; and while you’re waiting, it gave you a link to the virtual world. Very handy, since digital interaction and constant Internet connection are playing an increasingly important role in our daily lives.

De Populair was developed by Waag in 2011 and exclusively produced and sold by Groundlevel until 2014.

Project duration

15 Sept 2011 - 14 Sept 2014




  • Groundlevel