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Gary Carter, creative officer Waag

Gary CarterCreative Officer

Gary Carter is Creative Officer and member of the Management Team at Waag Futurelab. His responsibilities include the clarification, articulation and activation of the organisational brand and its culture. He works to build a ‘Waag practice’, expressed as a culture of trust, creativity and innovation, with unconventional methodologies and high performance standards. 

Gary joined the organisation in 2020. After training and working as an actor and director in his native South Africa, he worked for many years in the international television production sector, where his reputation for the leadership of creative teams and content innovation was based on his contribution to the rise of reality television. As a member of the leadership teams of global production and distribution companies, he held senior positions at Endemol, Fremantle, Shine Group, and Endemol Shine Group. His work has been recognised with a Cannes Lion (Silver), and the C21/FRAPA/Reed Midem Award for Outstanding Achievement. He is widely in demand as a speaker at events ranging from industry conferences to the Aspen Festival of Ideas.

Gary studied at the University of Cape Town, and at Harvard Business School. He is a non-executive director of K7 Media (UK), the television industry’s premiere content research agency, and is on the advisory board of Gutsy Animation (Finland).

Current projects

Groene en paarse lichtstrepen
Maker Education Lab

PULSE-ART

PULSE-ART integrates arts into education to enhance cultural expression and awareness and address gaps. Through tools tested in seven different countries, it fosters collaboration and lifelong learning, shaping policies to strengthen arts in education across Europe.
Game illustration from the Escape Fake game, from the Museum of Fake scenario. In the middel we see a female looking character, brown skinned with long hair tied in a bun atop their head, with dread locks circled around them. The person is wearing pink tainted sunglasses. She is surrounded by a gallery of pixellated portraits.
Maker Education Lab

Escape Fake

Escape the Fake uses augmented reality (AR) to transform media literacy education, empowering educators and students to combat disinformation through experiential learning and critical thinking.
World Weather Network
Space Lab

World Weather Network

Waag is part of the World Weather Network, a global coalition of artists and organisations formed in response to the climate crisis.
Waag opent haar deuren
Future Internet Lab

Tactical Media Room

The Tactical Media Room aims to support independent tactical media, journalists, newsrooms and civic initiatives from Ukraine, Russia, and Belarus.
Mensen schrijven samen op een groot vel papier: "stad van..."
 

Expedition to planet B

Waag embarked on an expedition to planet B in order to design and create a desired future that is open, fair and inclusive.
S+T+ARTS Prize trophy with logo
Open Design Lab

S+T+ARTS Prize

The STARTS Prize is an annual recognition of two innovative projects at the interface of science, technology and art.