Jimena Gauna

  • Communicator
    Jimena Gauna

    Jimena Gauna is part of the interface team of Waag. She is a keen photographer, designer and videographer.

    Jimena studied branding at the Amsterdam Fashion Institute (AMFI) and graduated with a lifestyle concept for children, bringing a new approach towards sustainability. During her study she started a communication agency together with her sister, focused on concept development and brand building.


  • We care
    The creaky wooden floor in the Theatrum Anatonicum of the Waag was covered in white, the vodka for a DNA extraction experiment was ice cold, and the…
  • We make
    Open Wetlab
    We went looking for bacteria in the red light district of Amsterdam, to map microbes in the area. An image report.
  • We care
    Creative Care Lab
    From interactive playgrounds to online tools that predict future climate changes and apps that could prevent sport injuries. Just some examples of 50…
  • We code
    Future Internet Lab
    From the cozy tower rooms to the FabLlab and Makers Guild, every corner of the Waag building at the Nieuwmarkt was turned into temporary workspaces…
  • We learn
    Future Heritage Lab
    Thursday March 28th, The Dutch Council of Botanical Gardens and Waag organized a public session in the Hortus of Amsterdam, one of the oldest…
  • We code
    Future Internet Lab
    The public Internet became 20 years old on Wednesday January 15. On that same day in 1994, De Digitale Stad (Digital City) opened its doors in…