HAMLET

How can Europe’s Cultural and Creative Industries (CCIs) democratize access to generative AI while fostering collaboration and innovation? HAMLET—Human-centred generative Ai fraMework for culturaL industriEs’ digital Transition—addresses this challenge through a multifaceted approach that supports sustainable digital transformation.

HAMLET’s mission is to make Generative AI benefits accessible to entities of all sizes, in order to foster a sustainable digital transition. The strategy involves integrating a digital collaboration platform, the "HAMLET Collaborative Community Hub" enabling entities across different sectors to pool investments, share facilities, exchange competencies and employ shared investment and profits-based collaboration models. In parallel, HAMLET produces 7 diverse AI Enablers for CCIs as demonstrators of the framework, which streamline the creative process. These enablers are designed to be integrative, promoting collaboration by facilitating seamless interactions and project co-creation among various CCI stakeholders. By intertwining these two core components, HAMLET not only provides the technological infrastructure necessary for embracing digital transformation but also cultivates an ecosystem where collaboration and shared success are the norms.

 Moreover, HAMLET is committed to exploring and researching novel business models, including mechanisms for profit sharing and equitable distribution of benefits derived from collaborative efforts, aiming to lower barriers to AI adoption and to establish sustainable frameworks that incentivize shared success and innovation. This cohesive approach ensures that barriers to adopting AI technologies are significantly lowered, enabling a more inclusive and dynamic creative sector that is equipped to navigate the complexities of the digital age. Through HAMLET, smaller actors of the European CCIs are empowered to explore new horizons of creativity and innovation, solidifying Europe's position as a global leader in cultural and creative excellence. 
HAMLET will be tested through 4 pilot cases involving different CCI sectors across 4 countries in Europe.