Over the past two decades, Big Tech companies including Apple, Google, Microsoft and Facebook have shaped the mobile software ecosystem. This has resulted in a closed ecosystem fuelled by extractive business models that abuse user data and have rolled out oppressive technical standards, requiring both developers and consumers to obey the terms set by these monopolists. The power of large US tech companies in the mobile software market not only undermines Europe's competitive position, but also clashes with core European values such as transparency, respect for (digital) human rights and good working conditions for employees.

The Freedom in Human-centred and Ethical Mobile Software (MOBIFREE) project has the ambition to offer European citizens and organisations more choice and access to ethical mobile software that puts citizens' values at the centre. Mobifree aims to bring about change in the development and use of mobile software in Europe by citizens, businesses, non-profit organisations and governments. In doing so, we aim to support the emerging movement for ethical mobile software consisting of organisations that comply with European values such as: openness, privacy, digital sovereignty, fairness, collaboration, sustainability and inclusiveness.
 
Within the Mobifree project, Waag is developing the conditions for a Human-centred and Ethical framework in collaboration with software developers, consumers, policymakers and other stakeholders. This framework will support the development of an open, fair and sustainable mobile ecosystem.