Pam de Sterke

Pam de SterkeHead of Learn Programme

Pam was Head of Learn Programme at Waag (Future Heritage Lab, Maker Education Lab and Co-creation Lab). Her work at Waag was a way in which she could host societal change, using her expertise on creative processes, her ability to connect people and her experience in establishing promising initiatives.

She is Master of Arts in theatre dramaturgy (University of Amsterdam, 2007) and is experienced in coordinating artistic research projects. Pam created the organisational basis for a media lab for artistic research and higher education in the performing arts at Utrecht University of the Arts. She is interested in interactive performative work, site-specific, and immersive theatre.

Pam has a broad experience in managing group intervention events, co-creation sessions and hosting communities: from managing group-intervention events in change management context for corporate clients to hosting a network of social entrepreneurs of Impact Hub Amsterdam, to members of a temporary intentional community. She is trained in the MG Taylor methodology of Capgemini’s ASE. As well as in a wide variety of methods gathered and shared through the Art of Hosting community and the Living Wholeness Institute.

Current projects

Critical ChangeLabs

Critical ChangeLabs
Maker Education Lab
Young people are the future of democracy. In our Critical ChangeLabs project, we research how we can build notions of active citizenship amongst young people, 11 to 18 years old.


Tracks4Crafts explores and transforms the transfer of traditional craft knowledge to increase the social and economic appreciation of crafts and align them with a forward-looking heritage approach in Europe.

Technological Citizenship

Maker Education Lab
An investigation into the role of creative making processes in developing citizenship skills among young people in a digital society.

Good Game

Maker Education Lab
A theatre performance created by gamers about gaming. In it, young gamers composed their own music via software, which is ideally a metaphor for learning code (programming language).

Quantum Inspire

Maker Education Lab
The potential of quantum technology is enormous, but how do we get the conversation in society started about the impact?

Innovating textile education for VMBO

Fablearn onderwijsconferentie
Montessori Lyceum Amsterdam and Waag are innovating textile education by developing a learning line in textiles for students on the VMBO level.

Make it Open

Maakplaats Reigersbos FabSchool
Maker Education Lab
Transforming schools into community partnerships. Maker education and citizen science function as a transformative approach for Open Schooling.


Future Heritage Lab
Nine cities, including Amsterdam, are working together to develop inclusive and sustainable Fab City Hubs at industrial heritage sites.

Closed projects

Mixed Reality for heritage

Fotoverslag: processie garage Kempering “The Last Nine Days Of Garage Kempering”
Future Heritage Lab
In the Mixed Reality project, Waag is researching the use of MR and how it can contribute to the experience of a heritage location.

Participation @ Waternet

Participatie Waternet
Smart Citizens Lab
Waternet strives to make the participative approach their standard approach in working, when possible and relevant. Waag's Smart Citizen Lab, aimed at citizen science, will help Waternet in taking the first step from pilots to a new policy.


Een man weeft jacquard in het Haus der Seidenkultur
Future Heritage Lab
In Mingei 9 European partners collaborated to digitise and unlock the (in)tangible aspect of crafts.

SySTEM 2020

SySTEM 2020 learning outside the classroom
Maker Education Lab
The SySTEM 2020 project is aimed at connecting STEAM learning outside the classroom.

Mixed Reality @ Oude Kerk

Oude Kerk
Future Heritage Lab
This project was a collaboration between Waag and Oude Kerk with the aim to research the applications of mixed reality technology.

Co-creation navigator

Co-creation navigator map
Co-creation Lab
Co-creation is a powerful way to deal with 'wicked problems' and innovate your professional practice.

Mobile app for medieval imagery

meSch tools
Digital Curation Lab
Together with the CKD Waag developed a mobile app to make stories about mediaeval choir stalls more accessible.


DO IT - Maakplaats 021
Maker Education Lab
DO IT contributes to youth employment and to create new jobs in the social economy by nurturing in young pupils seeds for active social innovation: entrepreneurial mind-sets, knowhow and skills.

Librarian Maker Camp

Librarian Maker Camp
Maker Education Lab
To school librarians in the latest make techniques, Waag has developed the Librarian Maker Camp.

Hortus Chat app

Hortus Chat app
Future Heritage Lab
Hortus Chat is a smartphone application for visitors to engage in a dialogue with plants.

The ABC of Making

ABC van het maken
Maker Education Lab
The world needs a new generation of critical makers and designers. Maker education can help with that.

The Digital City revives

DDS Avatars
Future Heritage Lab
We aren’t doing enough to preserve our digital lives for the future, so we lose crucial information.

Smart Kids Lab

Smart Kids Lab, Marineterrein Amsterdam, Smart Kids Lab
Creative Learning Lab
The Smart Kids Lab enables children to map their environment in a playful way, by using modern technology and instruments.

Open data for education

Onderwijsdata onder de loep
Creative Learning Lab
Pupils, their parents, teachers and school management all need access to relevant and structured information about their form of education.


Big Picnic
Co-creation Lab
Within the BigPicnic project, 18 European partners worked together to bring 'food security' to the attention of their city's citizens.

Archive lab: Bootcamps

Future Heritage Lab
In collaboration with the National Archive/Progamme Archive 2020 and Utrecht University, Waag organized two multidisciplinary bootcamps to explore the future of the archives sector.